Geo Group will always tailor it’s services to each particular client. Annual representation contracts will also always include us carrying out all actions possible that are deemed to be to the benefit of the client. We do not restrict ourselves to a limited list of services, but below are some of the key activities that have proved successful when promoting to the travel trade, travel media and general public:
Information Office
For Tourist Boards we can establish a dedicated tourism information office in the UK as a direct point of contact for the International Travel Trade, the Media and the General Public. The placement of a tourism information office for a destination in Europe is of real marketing significance. It gives confidence to the travel trade and the travelling public. Confidence in being able to obtain the information and resources they need, and confidence in the tourism product that a destination is offering.
In this function, we can respond to all enquiries, promote a destination through our expansive databases of trade and media contacts ensuring a targeted, relevant audience at all times.
In a PR capacity, we can regularly issue releases to raise awareness and enhance the marketing strategy for your destination.
All this is in addition to all standard promotional, marketing and PR matters which are in the interests of a destination.
Tour Operator Educationals/‘Fam’ Trips
Geo Group can organise visits to your destination for small groups of relevant tour operators. These familiarisation visits are vital to the marketing strategy, based on the premise that ‘you can’t sell what you don’t know’. We carry out the recruitment (confined to relevant Principals and Product Managers) and negotiate the itineraries and international travel.
Media / Press Visits
We can arrange for travel journalists to visit your destination. We only support journalists who have commissions from relevant and reputable journals or other media outlets. We check proposed itineraries and negotiate international travel.
Trade Fairs (World Travel Market)
The World Travel Market, held annually in London, is the world’s largest and most prestigious trade-only travel show. Costs are high but it is an event at which a presence is considered vital to a global marketing campaign. The European Union has previously used Geo Group’s services to assist relatively small countries at WTM.
We can provide full representative services or ancillary support to maximise the impact of a WTM. In addition to show presence, we provide pre- and post-show contacts with tour operators and supply and distribution of Press Packs.
Other International shows are also under our belt and we can provide equal services at any which are relevant to your market.
Consumer Travel Shows
We can aid your presence at consumer travel show’s around the world. From the world’s biggest, Destinations Travel Show in London to other specialist affairs, we have the expertise in place to facilitate or support a strong and cost-effective presence.
Websites
We produce top-ranking websites to showcase the best of a destination with an emphasis on continuous content creation, SEO friendly copy, consumer friendly navigation and engaging design. Our site for Malawi, www.malawitourism.com experiences consecutive double digit growth year on year and tops Google for ‘Malawi’ searches.
Advertising
We can work to a budget, getting maximum exposure for minimum cost through established links with relevant media outlets. We can also create your design and write your copy from scratch if needs be. We have full studio software and an experienced design team who understand the niche needs of effective destination advertising. We also have a strong history of brochure creation and can provide mail-out services direct from our offices.
Newsletters
We can produce newsletters/mailshots to go to relevant trade and media in the Group’s extensive and comprehensive databases. Newsletters keep a destination in the mind of all those who are likely to be actively selling or promoting it and are another item which increases confidence in the destination. Their inclusion onto a website would also bolsters the destination’s SEO and the freshness of its web presence.
Travel Trade data-DVDs
We can produce and distribute a thoroughly up to date marketing data-DVD for the travel trade. This would normally contain general information on the country, its tourism products and current rates. For marketing purposes it will also have an image section for use by operators in their brochures.
Gathering all the resources that an operator/agent needs to be able to sell a destination in this one item hasproved to be one of the most valuable services that can be offered to the trade.